Even though Google is placing a major focus toward search intent for on page optimization in 2023, backlinks are still an important factor for off page optimization in determining the relevance and authority of a website, and they still play a major role in search engine rankings. Understanding the basics of backlinks and how they […]
Introduction RankBrain is a machine-learning artificial intelligence system created by Google. It is capable of analyzing hundreds of data points including keyword terms, web site content, user behaviors, and other factors that are used to determine where a website should rank in search engine results pages (SERPs). In recent years, RankBrain has changed the way […]
Creating great content for your audience is only half the battle when visitors come to your website. The information they seek must also be well organized and easy to find within the structure of the site.
Gaining external backlinks is probably the most difficult part of off page SEO since it requires extensive work to gain the links that are the most valuable and can have the greatest impact on both referral traffic and competitive rankings. Many companies make the mistake of taking shortcuts by hiring “SEO experts” from 3rd world […]