Featured Snippets are among the most coveted spots any company can attain since they not only place the search result at the very top of the page, but it also answers the most common questions that customers might ask before making a purchase.
Choose Home Security
Choose Home Security (https://www.choosehomesecurity.com/) is part of a small network of ADT dealer sites that services every state in the United States, so not only did they want to perform well in local organic search results for individual cities and towns, but they also wanted to be recognized as a leader for the ADT brand of home security services. Attaining the featured snippet result for ADT packages not only reaped significant traffic and resulting sales, but it also got the notice of a Fortune 500 company that bought out the network.
Create an opportunity within the packages page that would feature pricing of the various ADT packages that would meet Google guidelines to be considered for a featured snippets position.
Types of SEO Involved